Matt Coddington has written a guest post over at John Chow's blog on the topic of guest blogging and makes the point that it’s something that is really a win win win situation. [Let's start winning]
The blogger who does the guest spot wins because it exposes them to a new readership and (as Matt does) if you link back to your blog or if you arrange to have a byline with a link in it you can directly draw traffic back to your own blog as a result. Of course if you're going to include links in your post make them relevant to the post itself.
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