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Consumer Maven Interview

By Interviewer at 07/03/07 15:59

branding Consumer Maven Interview
What is the name of your Blog?

Consumer Maven

What is your name?

Mary

Where are you from? (include country, state and/or city)

Chicago, IL USA

What is your current age or age range?

A lady never tells

Please describe your blog

The Consumer Maven Blog is written by a consumer behavior marketing expert who develops marketing strategies based on understanding buying behavior and shopping experiences. The focus of the Consumer Maven is simply this: that the customer experience defines the brand.

Describe the main purpose of your blogging, what are you trying to accomplish?

To provide a professional view of the shopping experience by one who implements and designs and evaluates hopefully stellar shopping experiences for clients. I also evaluate bad and ugly shopping experiences for clients who realize they need to clean up their act or lose customers.

What blogging platform do you do and why?

Typepad, Wordpress, and Blogger are platforms I've used. My favorite is Typepad for it's features (promotion and template selection) and Wordpress for creating a very visually easy to read font content area.

What do you blog the most about?

Business, consumerism, cultural issues, (I have several blogs), social commentary, and the like.

What kind of blogs make you angry?

Those which demean others and/or make assumptions based on stereotypes and ignorance.

Give five of your best blogging tips.

Be honest. Know the facts before blogging. Honor opinions that differ from your own. Enjoy what you do and blog only when you are inspired and passionate, otherwise the blog will be boring.

What are some things you would NEVER blog about?

Very personal issues about friends and anything told to me in confidence.

Did you start blogging for the purpose of making money and if so, are you making enough money?

No. But I have started blogging for business purposes but it's not a money making venture in that I wouldn't be able to support myself, much less in the manner in which I'd like to live.

How long have you been blogging?

Three years, but only one on blog platforms

About how many hours per day do you spend blogging?

1-2

Do you track RSS feeds and if so, how many do you usually track daily?

Occasionally but right now, nada.

Do you use Digg, and why or why not?

I've used it, mostly as a social tool.

Do you use Stumbleupon, and why or why not?

Never heard of it until this question.

What promotional techniques work best for you and why?

SEO work and listing the blog prominantly with a client's web home page.

What is the url of your blog?

Consumer Maven

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